When I first heard about the show, I knew I was going to like it. The premise is simple: Take a big, sharp-suited CEO and plug him in to the front line of his company to see how things are really getting done. It had a lot of promise.
But the thing that was apparent from watching the episodes last season was just how formulaic the whole thing was. In every episode the exact same thing happened: the boss goes undercover, is surprised at how challenging manual labor can be, sees one or two things that go completely against his direction of how the company should be run, then meets an overworked and under-appreciated employee incredibly good at what they do that can be an example for all the other
Then the boss invites all the people he's interacted with back to the corporate headquarters and surprises them. Some employees get "re-educated" some get let go and some become shining stars.
In the end, the whole show looks more like a giant, thinly-veiled PR campaign for the company.
In the new press release, CBS announces four of the CEO's from this new season:
- Steve Phelps, Sr VP and CMO of NASCAR
- Fernando Aguirre, Chairman and CEO of Chiquita Brands International, Inc. (expect a lot of "top banana" jokes)
- Kimberly Schaefer, CEO of Great Wolf Resorts
- Mike White, Chairman, President and CEO of DIRECTV