Warner Bros., realizing that they can bleed a few more dollars out of mindless consumers, have decided to convert the reboot of "Clash of the Titans" to 3D, and move its release date from March 26th to April 2nd.
We mentioned last week that WB had ordered test prints of Titans to evaluate the potential of converting it to 3D. This allows them to charge an extra premium on top of the existing movie ticket.
And because "Avatar" has made a crapload of cash, it's also made everyone think that 3D technology is the modern day Hollywood equivalent of the 1849 gold rush. And every studio is now scrambling to hop on the 3D bandwagon.
As a result of Warner Bros. move, all the other studios are now re-scheduling their releases for fear that their crappy films will seem even more crappy if released on the same date.
CBS Films, for example has bumped its Jennifer Lopez cookie-cutter rom-com "The Back Up Plan" from April 16th to April 23rd. MGM has shuffled their stinker "Hot Tub Time Machine" to March 26th and FOX has moved its kid flick "Diary of a Wimpy Kid" to March 19th. All in an effort to get out of the way of the mythological juggernaut.
Warner is also expected to announce that the upcoming two-part Harry Potter film will be done in 3D as well.