Terrible Movie, Huge Numbers Sets Bad Precident

Just because a movie brings in big numbers on opening weekend doesn't mean it's a good movie. Case in point: "The Twilight Saga: New Moon"

Thanks to a built-in audience of fanatically love-struck, mostly teenage girls and some serious pre-release hype, the Twilight sequel on Friday broke "The Dark Knight's" record for the biggest single day box office total of $71 million. And it looks like Dark Knight's 3-day $158 million record may also be ready to fall.

Wow. That's a lot of money for a movie that seems to be consistently regarded by critics as trite, plodding, shallow, vapid and downright cheesy.

But don't take my word for it:

Mike McGranaghan of The Aisle Seat said, "Watching New Moon is like being trapped in a room for two hours with a moody teenage girl who won't stop whining about how her boyfriend dumped her."

Peter Travers of Rolling Stone comments, "I can't comment on the acting because I didn't catch Pattinson, Stewart and Lautner doing any. They basically primp and pose through the same humdrum motions they did before."

And Jessica Baxter of Film Threat says, "It’s intellectually and socially detrimental to both literature and cinema, simultaneously. The fact that so many girls will see this movie and drink up the messages like poisoned Kool-Aid depresses the hell out of me."

We'll have Jay Jammer's review sometime on Monday or Tuesday.

Despite the negative opinions, it hasnt stopped this lumbering, juggernaut from dominating the box office. And this time around Summit Entertainment has it's shit together in the marketing dept. For example at Burger King, a life sized window cling of Edward Cullen will gaze down on you with his brooding, puppy dog eyes as you chow down on that 1,100 calorie, fat-soaked "BK Slider 6 pack value meal" and you get a nifty set of collector's cards with it. But wait! For only ten bucks more, you can also purchase an "eco friendly" aluminum water bottle with the pasty emo-boy printed on it. Oh goody!

"New Moon" may have blown away the Dark Knight when it comes to opening numbers, but I'm willing to bet serious money that it's going to have a HUGE second weekend drop.

And we'll be waiting to point fingers and laugh when it circles the drain.

Stay tuned.

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