"New York media buying agency TargetCast Friday reported that the average cost of a 30-second ad, in first quarter this year, dropped by only 3.7% to $126,204, compared with the same quarter last year. The decline in the fourth quarter of 2008 was 15%."The cost of advertising is a good indicator of the life of an economy. And while the number still dropped, the fact that it didnt drop as much as expected suggests that perhaps the economy is starting to bounce back.
Broadcasting and Cable have the details.