Admit it: as soon as you read the title of this post you started singing the song, right? If so, then this remake is targeted squarely at you.
Warner Bros., along with The Kennedy/Marshall Co., (who produced "The Curious Case of Benjamin Button") and Leonardo DiCaprio's shingle, Appian Way productions are in the planning stages to do re-hashing of "The Neverending Story." WB recently acquired the rights to the story, so look out world, here we go again.
Based on the German novel by Michael Ende, the film tells the story of a boy with the everyday name of Bastian Balthazar Bux. Bastian uncovers a fantasy world in a book titled “The NeverEnding Story” and finds his life intertwined with the plot of the novel, in which a hero in the land of Fantasia must save the universe on behalf of a child-like empress.
Blah blah blah.
Plans are to have the original film's producer Dieter Geissler on board to oversee things. According to the Hollywood Reporter, the new film will focus more on the details of the book that were apparently glossed over in the original film 25 years ago. No writers have been attached to the project yet, so all of this is speculation, of course.
The original film released in 1984 made $20 million. Chasing their losses, a sequel came out in 1990 that made about$17 million and a third film was produced in 1996, but ended up going straight to video (so you can probably surmise how good it was.)
WB seems to be working overtime on the "if it worked once, it'll work again" genre. Just yesterday we posted that they would be bringing Yogi Bear to the big screen and now they are announcing their intention to ruin another generation X childhood memory.
Recycling is the new trendy business model of the Hollywood machine: The kids that fell in love with the movies of the 80's and 90's now have kids of their own. So buy the rights to the story, re-write the script, inject a metric ton of CGI and whiz-bang special effects to try to sway the jaded, Harry Potter and Chronicles of Narnia-fed teens and you have what the studios hope will be a built-in audience that they can milk for a few more million.
Appian Way is also working on a reboot of the 80's anime flick "Akria" and remakes of both "Robocop" and "Total Recall" are also being fast tracked into production as well.
Why create something new when you can just pander to the nostalgia of the prime demographic?
Hooray for Hollywood.