Buy a DVD, Win a Bag of Pot.

Well aint THIS a spliffy promotion:

Hidden within one of the first 1,000 DVDs of the 2008 film "The Wackness" is a golden ticket. If you find the ticket, you win a trip for two to Amsterdam, along with a bag of what is assuredly some spectacular, mind-melting quality marijuana from one of the more famous coffee houses there.

Here's the synopsis, courtesy IMDB:
The Wackness centers upon a troubled high school student named Luke Shapiro (Josh Peck) a teenage pot dealer who forms a friendship with Dr. Jeffrey Squires (Ben Kingsley), a psychiatrist and kindred lost soul. When the doctor proposes Luke trade him weed for therapy sessions, the two begin to explore both New York City and their own depression.

And here's the trailer:

You know you're in for an interesting film with such award winning dialog like, "I got mad love for you, shorty."

But something tells me that this will be a very effective way to get people to buy an otherwise totally forgettable DVD. Kudos to the marketing guys for dreaming up this one.

Read all about it at the film's website.

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