Diesel's Bizzare Advertising Strategy

Have you seen the latest ad for Diesel?


The ads, shot by photographer John Scarisbrick are the latest in the company's long tradition of off-the-wall non-advertising.

“There are no messages, themes or commentary to understand," said creative director Wilbert Das. "Our objective is to intrigue and provoke a thought.”

Creatively, its an interesting concept. If nothing else, it gets people talking about the brand without having to beat the consumer over the head with it - for which I am greatly appreciative. According to sources, Diesel is budgeting $5.8 million for U.S. advertising in 2009.

For more truly strange stuff that has absolutely nothing to do with the product they produce, check out their website.

No comments:

Hollywood Dump on Facebook

In addition to the articles we post here, we also link to stories we think are interesting and post them to our Facebook page. If you're on FB, become a fan!