CNN had a close look at what McCain and Palin are saying about themselves and their opponents. The verdict: Most of what comes out of their mouths are lies:
But it doesn't seem to matter that they are lying. The comment made by one of the interviewees at the end sums it up:
...if the unfairnesses or mis-characterizations are subtle enough, then the campaign will probably succeed.
Due in no small part to the message being driven home by the million dollar advertising campaigns, and the talking heads at so-called "fair and balanced" news agencies to help spread those lies around even further.
In his article about the issue, Richard Prince points out that this is starting to become a much bigger issue for the media:
The McCain campaign assault calls into question the role of the news media as impartial arbiter of truth independent of campaign agendas.
Its all about advertising and marketing, kids. This presidential race has very little to do with the actual issues. All most Americans know is what their newscasters and commercials tell them. Its truly sad that America seems to be so ignorant that they dont question the real issues and are instead lulled into voting based on a soundbyte.