Movie Trailers: Opening This Weekend

Two more films open this weekend as part of the Summer season. One is a film we've been following for a while, thanks to the Director's blog and one is a cheesy, political comedy Kevin Costner vehicle. However our prediction is that both of these films stand a pretty good chance at failing to draw enough to beat the existing films already in theaters. In other words, if you haven't already seen "The Dark Knight" or "Mamma Mia," this weekend might be a good time to re-paint the house.

Here are the trailers and synopsis of each film, along with my $0.02 thrown in for good measure.



The Mummy: Tomb of the Dragon Emperor (PG-13)

Doomed by a double-crossing sorceress to spend eternity in suspended animation, China’s ruthless Dragon Emperor and his 10,000 warriors have laid forgotten for eons, entombed in clay as a vast, silent terra cotta army. But when dashing adventurer Alex O’Connell is tricked into awakening the ruler from eternal slumber, the reckless young archaeologist must seek the help of the only people who know more than he does about taking down the undead: his parents.

As the monarch roars back to life, our heroes find his quest for world domination has only intensified over the millennia. Striding the Far East with unimaginable supernatural powers, the Emperor Mummy will rouse his legion as an unstoppable, otherworldly force...unless the O’Connells can stop him first.

Judge's decision: Thanks to Director Rob Cohen, who has spent the last year gushing on his blog about how wonderful the production has gone, how great the actors are, how amazing the special effects are and how much the studio execs loved what they saw, the early word from the media that's seen it is that its not very good. As of this post, there are only 12 people that have seen it from RottenTomatoes, and its current rating is zero. However, this number will undoubtedly go up as more people (read: fanboys) start folding their own opinions into the mix. Frank Scheck from the Hollywood Reporter says, "You might not be able to kill a mummy but as [this film] demonstrates, you can kill a franchise. "

If I had to guess (and I am): Mummy 3 MIGHT win the weekend, but just barely. "The Dark Knight" seems to still be running strong and will be in about 700 more theaters that the Mummy release, so there's a chance it might retain its place at the top. The Batman flick has already passed "Iron Man" in ticket sales and will most-likely soar past the $400 million mark by the end of the weekend. Mummy 3, on the other hand will be lucky to clear maybe $40 mil in its first bow.





Swing Vote (PG-13)

Bud Johnson is an apathetic, beer-slinging, lovable loser, who is coasting through a life that has passed him by. The one bright spot is his precocious, over-achieving twelve year-old daughter Molly. She takes care of both of them, until one mischievous moment on election day, when she accidentally sets off a chain of events which culminates in the election coming down to one vote ...her dad's.

Judge's decision: The only thing that could save this movie bombing harder than Hiroshima would be if co-star Kelsey Grammer had another heart attack and died before opening day. Then the studio could at least cash in on Grammer's corpse and get some sympathy viewers. However I dont think the studio (and America) is going to get that lucky.

This movie looks absolutely god-awful. My guess is that "Mamma Mia" will probably still beat this one in the numbers and Kevin Costner's attempt to keep his career afloat will bow in at third, or perhaps fourth place, depending on how strong Dark Knight holds on to the top spot. If this movie sees $10 million this weekend, I will be shocked.






No comments:

Hollywood Dump on Facebook

In addition to the articles we post here, we also link to stories we think are interesting and post them to our Facebook page. If you're on FB, become a fan!