Dark Knight Hype Train Kicks Into High Gear

This Friday, audiences will finally get to see the latest film in the Batman franchise. And with the amount of publicity, marketing and strong word-of-mouth filibustering from over-excited fanboys, it's a safe bet that the film is going to be one of the biggest openers this Summer, if not this year.

But that doesn't mean that the film is any good.

Christie Lemire from the AP said that the film was an "epic that will leave..."

[Sorry, that's all we can legally quote from the AP article without having to pay their extortion money to quote their silly, self-important little words.]

Of course, expect the boys at "Aint it Cool News" to be soiling their little black capes over just what a cinematic genius Christopher Nolan apparently is, and they already have, posting a review one would expect from these guys. There is even a growing grass-roots effort on the net to award Heath Ledger a posthumous Oscar for his role as the Joker in the film.

But is all this pre-release propaganda going to live up to the hype, or are audiences once again going to look at this $150 million investment and think "not bad, but could be better?"

All I am saying is that you need to look at a film (any film) objectively and - as much as you can be - completely unbiased. How well does the flick stand on its own, excluding all the hoopla from ego-maniacal bloggers, rabid fanboys and multi-million dollar marketing departments?

Joe from the Movie Blog elaborates on this Dark Knight example:

Let’s get something straight. I loved The Dark Knight. I gave the movie an 8.5 out of 10. It’s fantastic on many levels. Very fun movie… yadda yadda yadda. But it seems like some guys had so pre-invensted themselves into believing the movie would be awesome long before they ever saw it, that when the movie turned out to be really good, they praised it like it was the greatest thing since sliced bread. It’s not.
In other words, put everything you have heard or been told about the movie aside and just watch the film and decide for yourself if you think its a good movie.

There is no doubt this film will be a box office smash, but is it actually any good? That answer is entirely up to you.


Brad said...
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patrick said...

kudos to the makers Dark Knight for their record breaking opening weekend... it's no wonder there's talk of another one coming out ASAP

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