Yes, "Hulk Smash." was the quote of the weekend. However, while "The Incredible Hulk" easily took the number one spot at the box office, it didn't have the huge, record-breaking open the studios were expecting. The first incarnation of the re-birth of the hulk franchise three years ago cleared $62 million on its opening take, while this new version managed about 10 million less, in about 100 less theaters than its predecessor, which works out to about $1,000 less per theater this go around.
However, M. Night Shaymalamanamana's attempt at entertainment, "The Happening" wasn't so happening after all and pulled in $30 mil in its opening weekend to take third place. Richard Knight from the Windy City Times said, "If Shyamalan wanted to commit career suicide he couldn't have chosen a more likely vehicle than this laugh inducing 'thriller.'" In fact, Knight went on to associate "The Happening" with other epic failed films like "Battelfield Earth." I smell a Razzie.
The big dropper of the top ten was not surprisingly Adam Sandler's flick, "You dont mess with the Zohan" which dropped 57% from its first weekend. By comparison, Iron Man continues to draw in big numbers and only dropped 31% from last week. 45 days at the box office and it's brought in almost $300 million. Definitely a home run for Paramount, which currently has three films in the top ten.
1 (new) The Incredible Hulk $54,537,800
2 (1) Kung Fu Panda $34,321,000
3 (new) The Happening $30,500,000
4 (2) You Don't Mess With the Zohan $16,400,000
5 (3) Indiana Jones and the Kingdom of the Crystal Skull $13,547,000
6 (4) Sex and the City $10,185,000
7 (6) Iron Man $5,130,000 -
8 (5) The Strangers $4,097,000
9 (7) The Chronicles of Narnia: Prince Caspian $3,004,000
10 (8) What Happens in Vegas... $1,700,000