GTA IV's Record-Breaking Opening Week

As we mentioned back on April 16, Rockstar Games was predicting that they would have the largest opening week of any entertainment product, ever.

All hype aside, they were conservative in their guess.

Take Two interactive will report later today that carjacking, indiscriminate killing, and hooker-bashing in a virtual New York-like city is still a popular past-time among a majority of teens and 20-something males.

Who knew?

"Grand Theft Auto IV" sold over six million units and grossed over half a billion dollars in its first week of release. It sold over 3 million units its first day alone, dwarfing the previous record holder, Microsoft's "Halo 3."

It also beat the biggest film debut, last year's "Pirates of the Caribbean: At World's End"

"'Grand Theft Auto IV's' first week performance represents the largest launch in the history of interactive entertainment, and we believe the retail sales levels surpass any movie or music launch to date," Take-Two executive chairman Strauss Zelnick said in a statement.

Its fair to guess that this success will keep Electronic Arts at bay a little while longer in their attempt at a hostile takeover of Take Two.

Now it will be interesting to see how long Rockstar can keep the momentum going. Does the game have sustainability, or is it a play-it-once-and-move-on, kind of game?

Post your comments below.

3 comments:

Big Pappa said...

Well, It looks like I may have to go out and get that one too. I haven't even finished Mass Effect yet.

nanjodogz said...

My nephews love that game -- I must admit it did have some great music.

Deimos Tel`Arin said...

I haven't finished Mass Effect too.

After checking out the review for GTA4 at Gamespot, I so wanna get myself a copy of it.

In the latest installment, they have added in many cool stuff to further enhance the gameplay. :)

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