All hype aside, they were conservative in their guess.
Take Two interactive will report later today that carjacking, indiscriminate killing, and hooker-bashing in a virtual New York-like city is still a popular past-time among a majority of teens and 20-something males.
"Grand Theft Auto IV" sold over six million units and grossed over half a billion dollars in its first week of release. It sold over 3 million units its first day alone, dwarfing the previous record holder, Microsoft's "Halo 3."
It also beat the biggest film debut, last year's "Pirates of the Caribbean: At World's End"
"'Grand Theft Auto IV's' first week performance represents the largest launch in the history of interactive entertainment, and we believe the retail sales levels surpass any movie or music launch to date," Take-Two executive chairman Strauss Zelnick said in a statement.
Its fair to guess that this success will keep Electronic Arts at bay a little while longer in their attempt at a hostile takeover of Take Two.
Now it will be interesting to see how long Rockstar can keep the momentum going. Does the game have sustainability, or is it a play-it-once-and-move-on, kind of game?
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