Nielsen Media Research, known mostly for their television ratings data have announced that they are now supplying data metrics and information to aid the federal government's "war on terror."
MediaPost reports that Jon Mandel, president of NielsenConnect spoke at a conference where he mentioned a number of consumer information databases at their disposal that will be used to "counter terrorism." The data available to Nielsen include the ability to track purchasing spikes of prescription drugs and monitoring and tracking of brainwave activity and biometrics research that can reveal how people react to advertising (or presumably other psychological stimulus.)
Thought police, anyone?
"I don't know what this is going to unleash, but we're going to unleash this stuff and you guys are going to have to deal with it," he forewarned.
Mandel didn't disclose which branch of the federal government Nielsen was working with, but it's fairly easy to deduce that its most-likely the Department of Homeland Security.
OK... am I the only one that's just a wee bit concerned that this is way, way, WAY too Orwellian in nature?
Tracking what people watch on television is one thing. But tracking how someone reacts psychologically to what they are watching, and using this technology with the Department of Homeland Security in an alleged effort to stem terrorism makes me extremely uncomfortable.
Of course I am probably just paranoid. Our government wouldn't do anything to violate our constitutional right to privacy for their own agenda, right?