Marketing, not research, is now the core of the pharmaceutical industry.
The Washington Post has a good review on a book titled "OUR DAILY MEDS - How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs"
The book details how drug manufacturers use marketing and advertising strategies to help peddle their junk to consumers. The Washington Post article gave the example of Zantac, an anti-ulcer drug that was chemically almost identical to other drugs already on the market, but Glaxo, the drugs manufacturer used a marketing trick to con people into thinking that theirs was better:
Glaxo's novel idea was to link its drug to the relief of a common but minor condition, then make consumers and doctors worry that the condition was a sign of a more worrisome disease. In this case, the minor condition was old-fashioned heartburn. Glaxo warned that heartburn was a sign of chronic reflux, which the company dubbed Gastro-Esophageal Reflux Disease, or GERD. Soon, millions of Americans were saying goodbye plop plop, fizz fizz, hello Zantac, an expensive prescription drug they started taking every day to ward off GERD, even though most episodes of reflux go away without treatment, and most heartburn can be relieved with an over-the-counter remedy.
This is one of those books that makes you angry. Author Melodie Peterson opens your eyes to the thought that our trusted doctors are merely street corner pushers for the big corporations where the bottom line is the single most important part of the business.
One reviewer had this to say, posted to the Amazon site:
Petersen has chosen an enormous subject, the debased fall and ugly spectacle of medical scientists and researchers, the entire pharmaceutical industry, and yes, most if not all of our physicians failing in their duties to their patients in order to grab another hundred bucks or so in bribes. I was shocked, angry, enraged and finally repelled by what I read, in that order, but was also grateful to Petersen's compulsively easy-to-read style that allowed me to truly understand what I was reading.
Amazon's got a few used copies of the book as low as $15.54. If your interested, click below and pick up a copy. We welcome any additional reviews.