Each complex will sport theaters featuring 40 reclining armchair seats with footrests, digital projection and the capability to screen 2-D and 3-D movies, as well as a lounge and bar serving cocktails and appetizers, a concierge service and valet parking.
But the circuit will especially push its culinary offerings -- made-to-order meals like sushi and other theater-friendly foods from on-site chefs (a service button at each seat calls a waiter). Moviegoers will have to pay extra for any food they order, however.
Wow. They are going to serve food in the theaters. Golly, what a revolutionary concept! Of course, the Alamo Drafthouse has been doing that in Austin since 1997 and they do it INFINITELY better than some snooty chef in a starched white coat. Give me a great burger and a micro-brew beer served by a damn-sexy, tattooed chick over some pretentious "Top Chef" wanna-be any day.
"It's a new way to go to the movies," said Graham Burke, managing director and CEO of Village Roadshow Ltd. "It's like what Mercedes is to a Toyota or like flying first class in an airplane."
Actually, its more like Driving a Mercedes around a sewage plant, or a first class seat on a plane being flown by Larry the Cable Guy. Because while they may be adding a lot of flair to the movie theater, the quality of the movies being showed have unfortunately not changed at all. Do audiences really want to spend $35 on a movie ticket so they can watch something like "Meet the Spartans" while sitting in the lap of luxury? I think not. The majority of films released are not worth watching on YouTube, let alone in a cushy pretentious moviehouse.
You can't polish a turd, yet people never stop trying.