Lowes Home Improvement Center has pulled all of its commercial advertisements from the CBS show "Big Brother" because of an offensive comment made by one of the cast in a recent episode.
In other news, "Big Brother" is still on the air??
Brandweek reported that Lowes said it would not run any further ads on the show due to the incident:
On the episode, which aired Feb. 13, contestant Adam Janinski [sp] said he hoped to win the competition so he could open a hair salon “so retards can get it together and get their hair done.”
When a cast member chastised him, [Janinski] said, "Disabled kids. I can call them whatever I want. I work with them all day, OK?" Janinski works for the United Autism Foundation of Florida.
Not only does this tactfully retarded 30 year old work for United Autism, guess what he does for them?
He's the Public Relations manager.
You cant make this kind of stuff up, folks.
Meanwhile, a group called Autism United has demanded an appology from CBS and has approached many of the shows advertisers to support their efforts. So far, Lowes is the only advertiser to pull their support.
CBS only offered this general statement:
"As stated last week, we certainly find the statements made by Adam to be offensive, but believe they were countered by the immediate reaction of shock and condemnation from a fellow houseguest (Sheila). Adam's remarks would not have been permitted to air unchallenged.
In other words, because people pointed out in the show that Adam is a colossal moron, they felt that this was enough to allow the comment to air. CBS knows that this kind of controversy only helps boost their currently terrible ratings on the show, which is averaging about a 4.0 share.
The owner of AutismKey.com and president of Credo Media Group Inc., Gary Greaves has issued a press release condemning CBS's actions. "I am saddened that the producers at CBS have been reduced to offering voyeuristic peep-shows of contestants engaging in sexual activity -- all in the name of ratings. " Greaves said.
And it gets better:
The website Gambling 911.com has reported that the Florida Attorney General's office has been asked to review Jasinski's organization for suspicious activity:
On its Web site, the organization claims to be a 501c3 charity, which means deductions made to the organization would be considered tax deductible under current IRS regulations. However, the organization Autism United claims Jasinski's UNIAF has not filed with IRS charities and there's no record of the organization under the Better Business Bureau.
Sounds like strange things are afoot with this fellow. Is Jasinski running some kind of scam? Its hard to believe that a PR manager would be that insensitive to the people he is reportedly trying to help.
I think I may have watched about 5 minutes of the series a few years ago. I dont know anyone that still watches it today.
But after this incident, we'll definitely be following this story as it develops.
As always, stay tuned.