Culture Jamming: Using the media against them

The blog "le Trash" has written a great article on the idea of creative artists modifying a billion dollar corporation's own advertising against them to get people to open their eyes and stop being unthinking lemmings, even for just a second:

Our bombardment with messages from the man over the airwaves, on billboards and in newspapers and magazines has become so commonplace that we often don’t stop to consider their underlying meanings or how far advertisers are willing to go to get inside our heads. Thankfully, there are people out there who are fighting to remind you and me that we’re the object of an all-out assault. These people are known as “culture jammers.”

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