What tends to happen is a lot of brainstorming along the lines of "Wouldn't it be cool if..." and if that brainstorming could come up with a way to screw standard media philosophies of the Hollywood machine, even better.
The LA Times has an article about how many striking writers are working together to come up with ways to bypass the Hollywood studio system and reach consumers over other mediums, like the internet.
Three of the groups are working on ventures that would function much like United Artists, the production company created 80 years ago by Charlie Chaplin and other top stars who wanted to break free from the studios.Completely web-based entertainment is still in its infancy and doesn't have nearly the kind of public reach that television has, but the popularity is starting to grow and with the amount of money that has been invested in the technology - like Google investing almost two billion for YouTube - the attention is starting to turn to this as a viable medium for reaching audiences.
Now, if a bunch of talented writers that are jilted and pissed off at the way they have been treated start to work together to produce and deliver content directly to the web, it has the potential to cause an insurgence in the budding medium that might make for serious competition for traditional forms of entertainment.
As the article suggests, this can only be a win-win situation for the writers. Enough attention to this idea and Hollywood will have no choice but to meet the demands of the writers for fear of losing them altogether to this new medium.
If serious venture capitalists start funneling money into the idea, this could be the spark the writers need to shift this form of entertainment into high gear and create some serious competition for traditional broadcasting.