According to Variety, in addition to spending more than $10 million in TV advertising, Microsoft will also be taking over Spike TV, Sci Fi Channel and Comedy Central and turning them into "Halo Nights" in the three days leading up to the big launch next Tuesday. They will also be providing original programming that will help draw gamers and other consumers into the world of Master Cheif and the X-box 360 system:
Comedy Central kicks off the effort Saturday with "Fully Loaded," a series
of two-minute interstitials hosted by "Mad TV" cast member Bobby Lee and airing
throughout the night on the cabler.
Get ready for a major media blitz as we get closer to next Tuesday. Chances are you wont be able to go through an entire day without seeing at least one shot of "Master Chief" and his gold visor gleaming back at you.
And yet, they still cant get a film out with the franchise.