Apparently, the drink has to be kept at a specified temperature before being
snapped up, and once the oh-so-thirsty consumer pops the top, "a mechanism
inside creates ice made from the drink, so it is not diluted."
Supercooling soda? Sounds like a waste of energy, but hey, anything to have my overly-sweetned, lemon lime sugar water just a little colder, right?
If Coke can get this technology working, imagine how great it will be when they can do it with beer. Now that would be popular.