Feeling that a musical might not have as much of a box office draw as a regular commercial film - you know, one with bad story lines, lots of things exploding and million dollar CGI and boobies and stuff - Dreamworks and Paramount were originally going to release "Sweeney Todd" as a limited release in select cities in December, and then go wide with it in January 2008.
But now, Variety reports that the studios have had a change of mind and feel that director Tim Burton's adaptation of the musical about a gruesome, razor-weilding barber who slashes the throats of his victims and has them baked into pies would make the perfect movie for the Christmas holiday season.
This means that the season will have "Sweeney Todd: The Demon Barber of Fleet Street" opening against Disney's "National Treasure: Book of Secrets," "Warner Bros.' comedy-drama "P.S., I Love You," and Sony's comedy "Walk Hard: The Dewey Cox Story." all opening on Dec 21.
Any bets which one is going to take first place that weekend? My guess is that National Treasure might have a larger draw on the opening weekend, but it wont have as much staying power as Sweeney will have in the weeks following the premiere.
Either way, it should make for a fun Christmas.