Weekend Box Office Recap

Last week we predicted that "TMNT" would have about a 40% drop in its' box office numbers. We knew that most of the opening weekend popularity was due to advertising hype and not actual public approval. The real test of a films box office strength is in its' second weekend results, when people who went opening weekend help to spread the word about whether or not the films are worth seeing.

In short, the cartoon turtles dropped 62.23% in the face of the newcomers, "Blades of Glory" and "Meet the Robinsons." Thats a major hit.

Meanwhile, "The Lookout," Buena Vista's latest noir flick opened to lackluster results, clearing 2 million across 2,100 screens. This despite tave reviews when it premiered at SXSW.

Some would say that the results of Lookout are evidence of a growing rift between film critics and the public. But I tend to disagree. There were more than film critics that liked this movie. Everyone who has seen it has loved it. The problem is, nobody told anyone about it or nobody knew it existed.

So what you have this weekend is clear evidence of too much marketing and not enough substance taking the lead in the box office race, while better quality films with no advertising budget open with a fizzle.

Hollywood shows once again you don't have to be good to be successful. You just have to be marketed correctly.

Here are the numbers for this weekend. Thanks to TheNumbers.com for the data.

Total Gross

1 (new) Blades of Glory Dreamworks SKG $33,000,000
2 (new) Meet the Robinsons Buena Vista $25,056,000
3 (2) 300 Warner Bros. $11,155,000 -43.84%
4 (1) Teenage Mutant Ninja Turtles Weinstein Co. $9,160,000 -62.23%
5 (4) Wild Hogs Buena Vista $8,389,000 -39.43%
6 (3) Shooter Paramount Pictures $8,000,000 -44.92%
7 (7) Premonition Sony Pictures $5,100,000 -46.67%
8 (5) The Last Mimzy New Line $4,000,000 -60.10%
9 (6) The Hills Have Eyes II Fox Searchlight $3,925,000 -59.48%
10 (8) Reign Over Me Sony Pictures $3,700,000 -50.41%

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