So Myspace.com is launching a news and link sharing site that is claiming to be the end of digg.
Yeah, I've heard that before.
Digg.com has been a fantastic resource to find out what's going on in the world, or just weird things that someone thinks is cool. But recently, Digg has come under fire, with accusations of corruption and manipulation in what was being displayed on its homepage.
A small, but influential number of Digg fanatics, comprised of SEO whores and ego maniacal geeks with too much time on their hands that make up the so-called "community" were able to manipulate the Digg voting system to control what was being listed on the front page by "burying" articles they didn't like. This so-called "digg mafia" quickly took control over what the rest of the web saw.
Enter myspace. In an attempt to wrestle some of the attention away from digg, myspace.com will be launching MySpace News. A digg-style news aggregator designed to allow myspace users to seamlessly browse thousands of current links and articles of interest and be able to vote on which ones they think are the most popular.
For screenshots of the yet-to-be-launched site, check out the March 13th article from Wired.
But keep in mind that myspace is owned by Rupert Murdoch's News Corp. And for all intents and purposes, Murdoch is a modern day William Randolph Hearst - a billionaire known for putting a very biased slant on what he thought the entire world should be reading. Martin Lee and Norman Solomon noted in their 1990 book Unreliable Sources, that Hearst "routinely invented sensational stories, faked interviews, ran phony pictures and distorted real events."
So while articles are starting to pop up about this new "Digg killer," I'm left thinking that this is the proverbial out-of-the-frying-pan-and-into-the-fire situation. They may have figured out a way to prevent the same kind of digg mafia from popping up in its website, but my guess is that they will do this by burying the articles they don't like internally, long before they hit the front page. There is no way in Hell MySpace News is going to be unbiased.
I'll bet you wont see too many articles that bad-mouth FOX news on its front page anytime soon.
MySpace News is scheduled to launch today, but currently is hidden behind a password login system. Stay tuned.