Its important for corporations to keep tabs on their target demographic. Here is one interesting aspect I bet they weren't expecting:
Fully 41% of Gen Nexters (those ages 18-25) say it is okay for other people to smoke marijuana in a recent Pew survey. Among Gen Xers and Boomers, 35% agree. Seniors take a more skeptical view of smoking marijuana; just 11% find it acceptable for others to smoke pot. In spite of the fact that it is illegal, smoking marijuana is actually more acceptable to Gen Nexters overall than drinking a lot. Three-in-ten Nexters and 27% of Xers say it is okay to drink a lot of alcohol. This compares with 14% of Boomers and 8% of Seniors. As for other vices, gambling is acceptable to a large majority of Gen Nexters -- 67% say it is okay for other people to gamble. Among Xers and Boomers, roughly 60% agree. Seniors are less keen on gambling -- only 41% think it is okay.